Email blasts often seen as boring; need for relevance and engagement. High ROI potential if executed with creativity and personalization.
Segmentation and personalization are key. Tailor emails to subscriber interests for higher conversion rates.
Incorporate interactive elements like surveys and animations to stand out and engage subscribers.
Use logistical emails (e.g., subscription confirmations) to promote engagement and offer value.
Regularly provide value through educational content and customer insights to foster long-term relationships.