On average, 2.1% of email addresses become obsolete each month due to various factors.
Obsolete emails result from job changes, business closures, and domain expirations.
Sending to invalid emails leads to hard bounces, harming domain reputation and deliverability.
Email list decay can lead to a 25% loss of contacts annually, affecting open rates.
Mailfloss introduces 'Decay Protection' to safeguard your list from abandoned addresses.
Activate Decay Protection easily with supported providers like MailChimp and start a 7-day trial.