Email marketing yields a high ROI, offering $38 for every $1 spent, yet it's often underutilized by marketers.
Choosing the right email marketing service is crucial for small businesses, with many affordable options available.
Services like Gist, Sender.net, and MailChimp offer diverse features, from automation to integration and analytics.
Ontraport, Constant Contact, and HubSpot provide advanced options like CRM, payment processing, and lead management.
ConvertKit, Drip, and Sendlane focus on subscriber segmentation, e-commerce integration, and automation features.
Choosing the right tool involves considering factors like deliverability, features, support, and pricing plans.