Email verification is crucial for maintaining email list health and ensuring high deliverability of marketing campaigns.
An unverified email list can lead to high bounce rates, damaging sender reputation and reducing overall campaign effectiveness.
Email verification processes include checking for spam traps, validating formats, and confirming domain and mailbox existence.
Regular list maintenance and avoiding dubious acquisition practices are key to successful email marketing and ROI.
Services like mailfloss automate email verification, integrating with ESPs to streamline and simplify the process!