48.16% of global emails are marked as spam, affecting email marketing ROI. Verifying emails is crucial for deliverability.
Use email verification services like mailfloss to reduce hard bounces by removing invalid emails automatically.
Setting up SPF records helps verify your domain's email, preventing emails from being flagged as spam by servers.
DKIM adds a unique key to emails, verifying the sender's identity and protecting against email interception.
Maintain a good sender score by consistent email delivery and avoiding practices that trigger spam filters.
Practice good email list hygiene: remove inactive users, use double opt-in, and verify new emails to improve reputation.