Email marketing remains a key strategy, offering a 4400% ROI and direct audience engagement.
Amazon's personalized campaigns and BuzzFeed's diverse newsletters exemplify successful email marketing.
Companies like PayPal and Tory Burch use relatable content and exclusivity to connect with customers.
Starbucks provides value through promotions, while WordStream targets professionals with actionable advice.
Creative approaches like humor, bold visuals, and problem-solving can significantly boost engagement.