GIFs enhance customer engagement in email marketing, offering a fun and dynamic way to present content and offers.
GIFs are preferred for their brevity, visual impact, and ability to convey messages quickly compared to text or videos.
Brands like Vans use GIFs to reflect their personality, making offers more enticing and relatable to customers.
GIFs can demonstrate product features, user experience, and even simplify user onboarding processes.
Seasonal promotions and special offers can be effectively highlighted using GIFs to create urgency and excitement.