Email marketing remains effective amidst new techniques. Crafting compelling copy is key to engaging customers and driving action.
Use proven formulas like AIDA and the Four C's to structure email content. Test different approaches to find what resonates with your audience.
Craft a punchy subject line to grab attention. Personalize and use humor carefully to increase open rates.
Optimize message previews to provide context and entice opens. Avoid default texts that could deter readers.
Structure the email body for skimmers using the inverted pyramid method. Highlight key messages at the beginning and end.
Stay true to your brand in emails. Use these techniques to create content that converts leads into sales.